Wednesday, August 24, 2005

DVD Branding


DVD branding has become an interesting, more relevant topic. At work, we are producing DVDs to streamline marketing, fundraising and training efforts. Most of the production work is outsourced but the third party firms have consistently delivered sub-par results. Even when I provided a design template! This article of solidary echoes my sentiments on branding for DVDs by using Roma Coppola's movie CQ as prime example of being on target.

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