http://www.brandxculture.com/hello daily 1.0 2025-04-13 https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1462659749837-K3GINV93Q50S4YWM012O/image-asset.png Home Proposed design, Broadway & E21st, NYC https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1496798358668-PO9TQ8VO6U3THBPKWAZP/Citi+Bike+commuters Home Daily commuters in Manhattan share their safety concerns while riding in the city. https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1462811408762-UBYB2BUECUCD8DETHPF3/shutterstock_260835257.jpg Home http://www.brandxculture.com/casestudies daily 0.75 2020-01-27 https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1557778268264-NTZ9X7FZ94ECJM8UIZYV/1551401558463.jpg Case Studies - CITIBIKES: Docking safer and faster Where to dock my bike during peak hours is a top pain point for Citi Bike commuters. My team conducted “In the wild” user interviews that revealed that riders were frustrated using the app while riding and preferred a heads up solution that was more accurate and took their location into consideration. https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1558571942560-LOOZF6TP5PNF6OHI101U/iPhone-X-KF-Mockup.jpg Case Studies - Who is my customer? Mobile Product Page 87% of customers were using mobile so we optimized for easy navigation, product discovery and clearer CTA. The new design increased time on page and reduced bounce rates. http://www.brandxculture.com/projects daily 0.75 2019-06-28 http://www.brandxculture.com/projects/my-next-project monthly 0.5 2019-06-27 https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1561662878766-7SOTEG13CCXRSVU5C2GT/fryespotting.png Projects - Frye Boots : Wholesale to Retail http://www.brandxculture.com/projects/2019/6/10/kelly-faetanini-who-is-my-customer monthly 0.5 2019-06-28 https://images.squarespace-cdn.com/content/v1/572bb6a49f72668ae03423d6/1560211933327-I6JJU54SFT71QL1Z2YKL/iPhone-X-KF-Mockup.jpg Projects - Kelly Faetanini: Who is my customer? Mobile Product Page 87% of customers were using mobile so we optimized for easy navigation, product discovery and clearer CTA. 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